Intel Unveils AI Chip for Cars, Partnering with Chinese Automaker Zeekr
Intel, one of the leading chip manufacturers, has announced its plans to introduce artificial intelligence (AI) capabilities to cars. The company unveiled its first-generation system on a chip (SOC) for software-defined vehicles, and it has partnered with Chinese automaker Zeekr to utilize these chips for an enhanced in-car experience. Zeekr, a prominent customer of Intel’s autonomous driving systems company Mobileye, aims to leverage the AI chips to create a dynamic living room atmosphere inside vehicles.
Intel’s approach to automotive SOCs involves a chiplet approach, allowing automakers to include their own specialized chips alongside Intel’s offerings. To ensure that these chips meet automotive requirements, Intel is collaborating with technology research firm IMEC on advanced packaging for SOCs.
The integration of AI-capable computing inside cars raises the question of its value to drivers. According to Jack Weast, the general manager for Intel Automotive, the chips will enable auto manufacturers to offer generative AI voice assistants in vehicles. Drivers will be able to ask questions about their travel destinations, such as locating the nearest charger or Starbucks. Moreover, the enhanced videoconferencing capabilities will mimic the experience of virtual meetings, including features like blurred backgrounds. This is especially beneficial for individuals working from the passenger or rear seats. Additionally, the AI chips can monitor both occupants and drivers to detect unsafe behaviors, such as kids being unbuckled in the back seat.
Intel is not alone in its pursuit of incorporating AI into the automotive industry. Cerence, an automotive software company, recently partnered with Volkswagen to provide drivers in North America and Europe with an automotive-grade ChatGPT experience. Mercedes-Benz has also integrated OpenAI’s voice assistant into its MBUX entertainment system.
As companies like Intel unveil their latest developments at this year’s CES trade show, it is evident that the application of AI extends far beyond the realm of personal computers. With the introduction of AI capabilities in cars, the driving experience is rapidly evolving to become more intelligent, convenient, and safe.
In summary, Intel’s collaboration with Zeekr to introduce AI chips in cars signifies a groundbreaking advancement in the automotive industry. With the potential to offer enhanced in-car experiences, voice assistants, videoconferencing capabilities, and monitoring systems, these chips are set to transform the way we interact with vehicles. As technology continues to push boundaries, the integration of AI in cars opens up limitless possibilities for the future of transportation.
