HotelPlanner, a leader in hotel booking services, recently announced that it has incorporated ChatGPT, a large language model developed by OpenAI, into its loyalty program, Hotel Buyers Club. This integration enables Hotel Buyers Club members to receive customized recommendations and search and booking assistance from ChatGPT, making their hotel booking experience easier and more convenient.
John Prince, co-founder and Chief Technology Officer at HotelPlanner, believes that this latest initiative is necessary for providing customers with the best possible booking experience. By integrating ChatGPT into the Hotel Buyers Club, the company is able to offer its paid members VIP-level customer service and support. Members also benefit from exclusive discounts on more than 1.4 million hotels and alternative accommodations around the world, as well as a bi-weekly newsletter with travel deals and tips.
The capability of personalized hotel-booking assistance is open to anyone. Unpaid visitors can experiment with the ChatGPT-enabled feature available on the homepage search engine before they register and finalize their booking. For paid Hotel Buyers Club members, the integration of ChatGPT is live and ready to help with bookings.
Ajay Sathyanath is the Chief Technology Officer of Madison Logic, a global provider of integrated capture, intent, and account-based marketing solutions. He is a data science and AI enthusiast and focuses on driving optimal customer outcomes through advances in data science and ML.
Brad Anderson is the President of Product & Engineering at Qualtrics, the leader in customer experience and employee experience management. He is an experienced technologist and has over 25 years of success in leading innovation and engineering within the technology industry.
Although HotelPlanner strives to provide 100% accurate and reliable data to its customers, it should be known that automated content created by AI, such as ChatGPT, can be prone to mistakes. HotelPlanner advises its customers to question the reliability of messages generated by ChatGPT and to always use their own judgment.
