Title: Instagram’s Text-Based App Threads Attracts 100 Million Users in Just Five Days
Meta’s text-based social platform, Threads, has quickly gained popularity and reached a significant milestone of 100 million sign-ups within a mere five days of its launch. The app, considered a rival to Twitter, was introduced on June 6 (or June 5 in the Americas), as reported by a tracking system.
On the first day of its release, Mark Zuckerberg, CEO of Meta, revealed that Threads attracted 2 million sign-ups in just two hours, followed by an impressive 5 million in four hours, and then 10 million registered users within seven hours. The next day, Zuckerberg shared that over 30 million people had signed up to explore the new app.
Threads has already surpassed OpenAI’s ChatGPT bot, which until now was recognized as one of the fastest-growing consumer products, achieving 10 million daily users in 40 days and 100 million monthly users in nearly two months. For Threads, this remarkable user count has already been achieved within the first month of its launch. However, the true challenge lies in retaining these users and keeping them engaged on the platform.
Although Threads has gained significant traction, some users have pointed out several missing features. Notably, the app currently lacks support for ActivityPub, a protocol used for decentralized network posts. Meta has acknowledged this limitation and assured users that they are working on integrating it. Until then, the app does not function as part of the Fediverse.
Additionally, Threads currently only offers a read-only web interface, lacks support for post search, direct messages, hashtags, and a Following feed. The app also adheres to Instagram’s rules regarding nudity, which sets it apart from Twitter alternative Bluesky that embraces more openness in this regard.
Notwithstanding these limitations, reaching the milestone of 100 million users in such a short span of time is an impressive accomplishment. Threads, it appears, is poised to establish itself as a significant player in the social media landscape.
In conclusion, Meta’s text-focused social platform, Threads, has experienced an astounding surge in popularity, amassing 100 million sign-ups within just five days of its launch. While the app has certain missing features, its rapid growth indicates a strong presence in the market. It remains to be seen how Threads will evolve and retain its large user base going forward.
