Artifact, a news discovery app developed by Instagram co-founders Kevin Systrom and Mike Krieger, offers personalization of news articles to individual users through the use of artificial intelligence (AI). The app uses an in-house language model that represents news articles through numerical hashes, which are then compared to users’ preferences by analyzing their clicks, reading time, and stated interests. Artifact also offers access to OpenAI’s API for GPT-4, its latest language model, which allows users to have news articles summarized in bullet points. Additionally, users can flag clickbait headlines, which are analyzed by GPT-4 and rewritten with a more accurate and descriptive title. Artifact’s creators believe that AI is the future of news discovery.
Instagram co-founders Kevin Systrom and Mike Krieger have developed Artifact, a news discovery app that uses artificial intelligence to personalize users’ news feeds. Systrom and Krieger designed the app to address the difficulty of finding high-quality news articles amid clickbait and unreliable sources. Artifact’s AI technology analyzes news articles, assigns them numerical hashes, and compares these hashes to users’ preferences to present tailored news links. Additionally, the app provides summaries of selected articles and rewrites clickbait headlines into more accurate and descriptive titles. Artifact represents the founders’ belief that AI presents a future for news discovery.
