Instacart, a grocery technology company, has introduced a new search function called Ask Instacart that uses ChatGPT and AI models to help customers with their grocery shopping and meal preparation. The search tool can suggest food pairings, cooking techniques, and alternative ingredients based on a customer’s dietary requirements, preferences, and shopping history. The company first tested the ChatGPT plug-in in March 2021 and has now made it available to all ChatGPT plus subscribers. Instacart also plans to introduce additional plug-ins with Microsoft Bing and Google Bard in the coming months. The move comes as other tech companies, such as GoodHabitz and Snapchat, are integrating ChatGPT into their apps and services.
Instacart is a grocery technology company that offers same-day grocery delivery and pickup services. The San Francisco-based company partners with various retailers and delivers groceries to customers through a smartphone app or website. The company was founded in 2012 and has since grown into a popular grocery delivery service in the United States and Canada.
JJ Zhuang is the Chief Architect at Instacart. In a recent statement, he mentioned that customers often find it challenging to decide what to make for dinner due to various factors such as dietary restrictions, preferences, budget, and cooking skills. The new search tool, Ask Instacart, will help customers answer all their food-related questions and deliver the necessary ingredients for the perfect meal in under an hour. Zhuang also added that Instacart is continuously working to improve the customer experience by leveraging AI technology.
