Indian multinational corporation Infosys has launched its new sonic brand identity as a means to reinforce its commitment to creating opportunities for people, businesses, and communities. The sonic brand identity is the auditory equivalent of Infosys’ blue visual identity and logo. The signature Infosys tune will be integrated across the company’s platforms and brand assets to deepen the emotional connection stakeholders have with the brand.
Infosys, a global leader in next-generation digital services and consulting, aims to amplify human potential and create opportunities for people, businesses, and communities. The sonic brand identity will serve as a reinforcement of the company’s core identity and brand purpose. As more stakeholders interact with brands through digital channels, the Infosys tune will play a crucial role in differentiating the brand and creating an emotional connection.
Sumit Virmani, EVP and Global Chief Marketing Officer of Infosys, stated, We aspire for the sound of Infosys to signal and be recognized as the sound of opportunity for all our stakeholders, across markets. In an effort to showcase the power of the sonic brand identity, Infosys has invited stakeholders to engage with the brand’s sonic identity. The response from the audience will trigger transformative digital learning experiences for underprivileged students and graduate jobseekers in India.
Infosys has recently been recognized in prestigious lists such as BrandZ’s Top 100 Most Valuable Global Brands, ranking at #66, and the Brand Finance Global 500 2023 report as one of the top three most valuable IT services brands globally. The company has experienced a significant growth of 84% in brand value since 2020.
With over four decades of experience, Infosys enables clients in more than 56 countries to navigate their digital transformation. The company provides next-generation digital services and consulting, leveraging cloud and AI technologies. Infosys is dedicated to being an environmentally sustainable organization and fosters an inclusive workplace to allow diverse talent to thrive.
For more information about Infosys and its sonic brand identity, visit their website.
Certain statements in this release concerning the future growth prospects and financial performance of Infosys are forward-looking statements that involve risks and uncertainties. Actual results may differ materially from those implied by the forward-looking statements due to various factors. Further details can be found in Infosys’ filings with the US Securities and Exchange Commission. The company undertakes no obligation to update any forward-looking statements.
Frequently Asked Questions (FAQs) Related to the Above News
What is Infosys' new sonic brand identity?
Infosys' new sonic brand identity is an auditory representation of its brand, similar to its blue visual identity and logo.
Why did Infosys launch a sonic brand identity?
Infosys launched its sonic brand identity to reinforce its commitment to creating opportunities for people, businesses, and communities and to deepen the emotional connection stakeholders have with the brand.
How will Infosys integrate its sonic brand identity?
Infosys will integrate its sonic brand identity across its platforms and brand assets, ensuring that stakeholders come across the signature Infosys tune when interacting with the brand.
What role does the sonic brand identity play in differentiating the brand?
With more stakeholders interacting with brands through digital channels, the sonic brand identity serves to differentiate Infosys from its competitors and create an emotional connection with its audience.
What initiatives has Infosys undertaken to showcase the power of its sonic brand identity?
Infosys has invited stakeholders to engage with its sonic brand identity, and in response, the company will trigger transformative digital learning experiences for underprivileged students and graduate jobseekers in India.
How has Infosys been recognized in the market?
Infosys has recently been recognized as one of BrandZ's Top 100 Most Valuable Global Brands, ranking at #66, and in the Brand Finance Global 500 2023 report as one of the top three most valuable IT services brands globally. The company has experienced significant growth in brand value since 2020.
What services does Infosys provide?
Infosys enables clients in over 56 countries to navigate their digital transformation by providing next-generation digital services and consulting, leveraging cloud and AI technologies.
What values does Infosys prioritize?
Infosys is dedicated to being an environmentally sustainable organization and fosters an inclusive workplace that allows diverse talent to thrive.
Where can I find more information about Infosys and its sonic brand identity?
For more information about Infosys and its sonic brand identity, you can visit their website.
Does Infosys provide any disclaimers or forward-looking statements?
Yes, Infosys includes a disclaimer stating that certain statements in their release concerning future growth prospects and financial performance involve risks and uncertainties. The company provides further details in its filings with the US Securities and Exchange Commission and undertakes no obligation to update any forward-looking statements.
Please note that the FAQs provided on this page are based on the news article published. While we strive to provide accurate and up-to-date information, it is always recommended to consult relevant authorities or professionals before making any decisions or taking action based on the FAQs or the news article.
