Writing an article that is SEO-based and written in a human tone is a must. It is also important to ensure that the content reads smoothly for users and avoid any promotion between the articles. Since the original article is about using ChatGPT, a generative AI language-modeling tool, to cut down one’s workload, it is important to state the importance of the tool and illustrate how it can be useful.
The company mentioned in the article is the real-estate-coaching business for which the chief brand officer works. This company is an industry-disrupting business that offers advice that “goes against conventional wisdom”. The company takes advantage of technology—especially automation tools like ChatGPT—to streamline and optimize their workflow.
The person mentioned in this article is Jess Lenouvel, the CEO. The chief brand officer uses her name in the ChatGPT prompt to help the AI mimic her writing tone, cadence and even her emoji usage. By prompting ChatGPT the CEO’s name, it was found that the AI was more effective at capturing brand voice and tone.
Overall, ChatGPT has been extremely useful in streamlining the workflow of the company and helping the chief brand officer and the company’s marketers cut down their work hours. By using this AI-driven tool and leveraging its capabilities, the real-estate-coaching business is now able to move faster and more efficiently. Furthermore, the tool has helped them to create content variations, save time on checking their copy’s readability, and create compelling stories while still producing high-quality content that both customers and the business itself can benefit from.
