Incident management startup Rootly Inc. has secured $12 million in funding to accelerate the development of its product roadmap. The company aims to expand its global engineering presence and invest in sales and marketing efforts to meet the growing market demand for its incident management platform. Rootly’s platform, which includes an incident management tool and Slackbot integration, automates manual administrative tasks and offers insights to prevent future incidents.
Founded in 2020, Rootly addresses the increasing complexity of information technology systems and the challenges of remote work. The company claims that while other incident management tools act as fire alarms, their platform goes further by automating the resolution process. By coordinating company responders through Slack and suggesting guided next steps, Rootly streamlines incident management and resolution. The platform also utilizes generative artificial intelligence to assist users in identifying related incidents, automating status updates, and generating retrospective reports based on incident timelines.
Rootly boasts an impressive roster of clients, including major organizations such as Cisco Systems, Nvidia Corp., and Patreon Inc. Co-founder and CEO JJ Tang emphasizes the need to go beyond paper checklists for incident management, stating that engineers require immediate context, collaboration, and streamlined communication during the incident resolution process. Rootly aims to provide an enterprise-grade, scalable solution for companies of all sizes.
Renegade Partners LLC led the Series A funding round, with participation from Google Gradient Ventures LLC, Alphabet Inc.’s AI venture fund, and XYZ Ventures. Including the latest funding, Rootly has raised a total of $15.2 million thus far.
The company’s strategic focus on product development and improving its market presence aligns with the growing demand for effective incident management solutions. By automating manual tasks and providing valuable insights, Rootly aims to save organizations time and money while enhancing incident resolution processes. As the complexity of IT systems continues to increase, Rootly’s platform offers a valuable solution for companies seeking to streamline their incident management workflows and improve overall efficiency.
