Newegg, a leading electronics retailer, has recently jumped on the ChatGPT bandwagon. By integrating the AI-based chatbot into its website, it is now possible for users to ask for personalized recommendations, such as a desktop build, from the website. By typing the kind of PC needed, users can get their ideal build from the new beta search function on Newegg’s PC Builder.
Unfortunately, the tool isn’t without its faults. When tested, it failed to provide accurate recommendations that stayed within the budget set. For example, when asking for builds under $1,000, the proposed builds were above that. It was also unable to adequately address more specific requests, such as building a suitable PC for a certain game. It is currently just in the beta stage and Newegg expects improvements in the accuracy of the results. Besides recommending PC builds, the chatbot is also used to help with customer service inquiries. It is said to be able to handle more customer topics compared to older chatbots, giving customer service representatives more time to handle complex customer issues.
Moreover, the AI-powered chatbot is used for search engine optimization and customer email subject lines. According to Newegg’s VP Lucy Huo, the use of AI and ChatGPT could beneficial for e-commerce in the long-term. So far, ChatGPT is currently used on Newegg’s website, Bing, and potentially many more websites in the future. Ultimately, ChatGPT could become a great virtual assistant that can answer questions and offer helpful advice across multiple websites, though more work needs to be done to ensure accuracy in PC building recommendations.
The company Newegg is a renowned e-commerce website that specializes in the sale of computer hardware, electronics, and software. It is based in the City of Industry, California and was founded in 2001. With over 10 million products in their catalog, they are a leader in tech retailing. Aside from their online store, they offer a number of other services, such as financing and digital promotions.
The person mentioned in this article is Lucy Huo, the Vice President of Newegg. As the VP of one of the largest e-commerce retailers, Huo is tasked with guiding the company through a digital transformation. She has a lot of experience under her belt, having worked as the Head of Global Digital Transformation and Analytics at Johnson & Johnson. Her experience at J&J proved invaluable to Newegg, allowing them to integrate AI solutions such as ChatGPT into the website. Huo believes that, when done properly, the use of AI could benefit the platform substantially and enhance the user experience.
