Innovative technologies are continuously changing how marketers do business, forcing them to adapt to their changing technological environment on a regular basis. OpenAI’s GPT-4 and ChatGPT, the latest large language models to be released, are Artificial Intelligence (AI) based chatbots that are capable of producing human-like text. This new technology has created a great opportunity for directors and marketers alike to capitalize on machine learning and automate some tasks, helping to make their businesses more efficient.
Amine, CEO of IronMonk Solutions, is a tech entrepreneur and writer who has followed the progress of GPT series for a long time. He explains how he has integrated GPT technology into his own practices and encourages others to do the same.
ChatGPT provides long, detail-rich responses to questions based on natural language processing, and can even generate text, translate, offer advice, and code programs. While there are some limitations to the technology, such as a lack of understanding of certain nuances in context or experiences with recent events, the potential of GPT-4 is remarkable.
Amine uses ChatGPT to automate some of his companies’ tasks, like captioning images for social channels, optimizing output from writing blog posts, and analyzing code for errors. Even though these parts of his business are now being done by AI, Amine makes sure to always vet and edit the captions before posting to make sure they are true to his brand and include a few personal touches.
SurveyMonkey and Pollfish have replaced Google Surveys to help Amine engage in market research. To make a survey efficiently Amine uses ChatGPT to suggest ten or twenty potential survey questions and generate responses on a five-point Likert scale.
Amine’s overall goal is to increase the speed and efficiency of producing blog posts, images, market research surveys, and error-free code. He mentions how the technology allows him to free up more of his team’s human time by reducing production time by 25%, which is invaluable for a business trying to grow.
By leveraging advancements in GPT-4 and other technologies, marketers can make their businesses efficient and cost-effective. Applying the technology in a way that both utilizes its benefits and is aware of its limitations can bring extensive advantage to companies. Forbes Communications Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. As an example of the potential of the community, Amine’s experience of using ChatGPT is a demonstration of how to effectively integrate this technology into their business practices.
