The digital revolution has unlocked countless opportunities and changed the trajectory of our lives; this is also the case for powerful artificial intelligence (AI) technologies such as ChatGPT, Bard and Dall-E. AI is an advanced field of computer science that tries to imitate human cognition in the form of machines that can learn and process information. Bill Gates said, “The development of AI is as fundamental as the creation of the microprocessor, the personal computer, the internet, and the mobile phone.”
AI technology changes the future of our world; hence it is natural to be filled with both hope and trepidation. It has already been used in trading stocks and media, and now it is harnessing creative and technical functions with generative AI tools. ChatGPT has come to light as it stands capable of answering nearly any kind of question. This is a revolutionary revolution in the world of search engines as it will change the way information is sought after on the internet differently than it was prior to the rise of Google two decades ago.
The rise of these tools has sparked global fear of technological unemployment in marketing, advertising, law, and journalism markets. However, instead of viewing AI as something to fear, it is better to see it as a superpower that could be used to augment human capability rather than replace it. Generative AI is proficient in summarizing information, helping to organize thoughts and ideas, and providing lists for brainstorming. It is not always accurate, but it is confident. Thus the expertise lies in the hands of the user and the AI should be seen as a tool rather than a substitute.
To use AI to the fullest capacity is to have fun with it. Signing up for ChatGPT and asking it various questions or trying Lensa or Dall-E for images are great ways to start understanding and enjoying AI technology. AI can be used to find new audiences and to analyze customers. With AI, marketers can generalize what they learn from a mere thousan interactions and use sophisticated algorithms to roll it out to millions of potential customers.
We are currently in a world of advances in AI, therefore it is important to take the concept of AI technology seriously. AI is not taking anyone’s job as of yet and should be thought of as digital assistant. AI can be used to write outlines, draft creative briefs, sketch illustrations, and generate ideas for businesses. AI tools can also help marketers understand their customers better and use that insight to put out the right marketing techniques.
AI tools are now a technological norm and should be used responsibly in marketing efforts. Forbes Technology Council is a platform where one gains access to exclusive technology trends and news through the support of CIOs, CTOs, and technology executives. It is an invitation-only community where individuals grow their business and technology leadership through the shared experiences of world-class members.
