Elvis Presley, the king of rock ‘n’ roll, is set to rock London once again with an immersive concert experience like never before. A groundbreaking collaboration between British immersive entertainment company Layered Reality and Authentic Brands Group, owners of the Elvis Presley estate, will bring an AI version of the legendary musician to life on stage using holographic projection and thousands of his personal photos and home-video footage. This stunning tribute, known as Elvis Evolution, will make its premiere in London in November 2024 before heading to Las Vegas, Tokyo, and Berlin.
Andrew McGuinness, the founder and CEO of Layered Reality, expressed his excitement about Elvis Evolution, calling it a next-generation tribute to the musical icon. McGuinness acknowledged that Elvis still holds worldwide superstar status and that people no longer want to passively consume entertainment; they want to actively participate in it. Elvis Evolution aims to create a memory-making experience that will be on every Elvis fan’s bucket list. Attendees will not only witness a life-sized digital Presley performing, but they will also have the opportunity to step into his world, walk in his shoes, and celebrate his extraordinary musical legacy.
This cutting-edge concert follows in the footsteps of other successful immersive experiences, such as Abba Voyage, where life-size avatars of the iconic Swedish group performed as their human counterparts did back in 1979. Even rock band Kiss has unveiled avatar versions of themselves, appearing as superhero-like versions of the musicians. The partnership between Layered Reality and the Authentic Brands Group aims to provide fans with a new and immersive way to experience the life and legacy of Elvis Presley.
Marc Rosen, president of entertainment at Authentic Brands Group, expressed his enthusiasm for the collaboration, stating that they are thrilled to partner with Layered Reality to offer fans this unique and immersive experience of Elvis Presley’s life and legacy.
In addition to the mesmerizing concert, Elvis Evolution will also feature a themed bar and restaurant at the central London location. Fans can continue the celebration of Elvis with live music, DJs, and performances at the after-party venue.
The announcement of Elvis Evolution has generated significant buzz among Elvis fans and music enthusiasts worldwide. This innovative concert experience promises to transport audiences into the world of Elvis Presley, allowing them to relive his legendary performances and celebrate his musical genius.
As the countdown begins for the premiere of Elvis Evolution in London in November 2024, fans eagerly await their chance to be part of this extraordinary and immersive tribute to the king of rock ‘n’ roll.
