IBM Expands Partnership with Adobe to Accelerate Content Supply Chains with Generative AI

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IBM and Adobe are teaming up to enhance content creation using AI technology. Through this collaboration, IBM will leverage Adobe Sensei GenAI services and Adobe Firefly, a set of creative generative AI models, to help clients create personalized customer experiences, develop rich customer insights, and design customized journeys through generative AI. IBM Consulting will also offer a range of consulting services to help clients navigate the complex generative AI landscape. The collaboration seeks to establish an integrated content supply chain ecosystem that enhances efficiency, automates tasks, and improves visibility for stakeholders involved in design and creative projects. Adobe’s enterprise customers will gain access to IBM Consulting’s team of 21,000 experienced data and AI consultants to implement generative AI models into the design and creative process. IBM says the partnership will maximize the impact of campaigns, experiences, and products, helping brands launch them faster with more precision.

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Frequently Asked Questions (FAQs) Related to the Above News

What is IBM partnering with Adobe for?

IBM is teaming up with Adobe to use AI technology to enhance content creation.

What AI services will IBM use from Adobe?

IBM will leverage Adobe Sensei GenAI services and Adobe Firefly, which are generative AI models.

What benefits will clients get from this collaboration?

Clients will be able to create personalized customer experiences, develop rich customer insights, and design customized journeys through generative AI.

Will IBM Consulting offer consulting services?

Yes, IBM Consulting will offer a range of consulting services to help clients navigate the complex generative AI landscape.

What kind of ecosystem will this collaboration establish?

The collaboration will establish an integrated content supply chain ecosystem that enhances efficiency, automates tasks, and improves visibility for stakeholders involved in design and creative projects.

What kind of support will Adobe's enterprise customers get from IBM Consulting?

Adobe's enterprise customers will gain access to IBM Consulting's team of 21,000 experienced data and AI consultants to implement generative AI models into the design and creative process.

How will this partnership impact brands?

According to IBM, the partnership will maximize the impact of campaigns, experiences, and products, helping brands launch them faster with more precision.

Please note that the FAQs provided on this page are based on the news article published. While we strive to provide accurate and up-to-date information, it is always recommended to consult relevant authorities or professionals before making any decisions or taking action based on the FAQs or the news article.

Advait Gupta
Advait Gupta
Advait is our expert writer and manager for the Artificial Intelligence category. His passion for AI research and its advancements drives him to deliver in-depth articles that explore the frontiers of this rapidly evolving field. Advait's articles delve into the latest breakthroughs, trends, and ethical considerations, keeping readers at the forefront of AI knowledge.

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