IBM Expands Partnership with Adobe to Accelerate Content Supply Chains with Generative AI

IBM and Adobe are teaming up to enhance content creation using AI technology. Through this collaboration, IBM will leverage Adobe Sensei GenAI services and Adobe Firefly, a set of creative generative AI models, to help clients create personalized customer experiences, develop rich customer insights, and design customized journeys through generative AI. IBM Consulting will also offer a range of consulting services to help clients navigate the complex generative AI landscape. The collaboration seeks to establish an integrated content supply chain ecosystem that enhances efficiency, automates tasks, and improves visibility for stakeholders involved in design and creative projects. Adobe’s enterprise customers will gain access to IBM Consulting’s team of 21,000 experienced data and AI consultants to implement generative AI models into the design and creative process. IBM says the partnership will maximize the impact of campaigns, experiences, and products, helping brands launch them faster with more precision.