HYBE shareholders express frustration over recent scandals involving Suga and Chairman Bang Si-hyuk
Recent controversies surrounding BTS’s Suga and HYBE Chairman Bang Si-hyuk have caused a stir among HYBE shareholders, leading to growing frustration and a significant drop in the company’s stock price.
The anger among shareholders has been fueled by Suga’s DUI incident while serving his alternative military duty and Bang Si-hyuk’s controversial photo with an adult content broadcaster, BJ Kwajeup Seyeon. These incidents have raised questions about HYBE’s crisis management abilities within the K-pop industry.
Despite attempts to downplay Suga’s DUI by referring to his vehicle as an electric kickboard, rather than an electric scooter, shareholders remain dissatisfied with HYBE’s response. The severity of the situation was further highlighted by Suga’s high blood alcohol concentration and conflicting statements regarding the incident.
The BTS fandom, known as ARMY, has shown divided opinions on the matter, with some calling for Suga’s departure to protect the group’s reputation, while others suggest he take time to reflect and return to the group.
Additionally, a recent incident involving Bang Si-hyuk walking in Los Angeles with an adult content broadcaster has also sparked controversy. Despite efforts by HYBE’s legal team to remove the photos from online platforms, they continued to circulate, further damaging the company’s image.
Industry insiders have criticized HYBE’s crisis management approach, noting a lack of consideration for the fandom’s concerns. The focus on protecting artists and executives over maintaining a positive relationship with fans has raised concerns about the company’s priorities.
In light of these recent scandals, HYBE shareholders are expressing their frustration and disappointment, leading to a decline in the company’s stock price. The future implications of these controversies on HYBE and its artists remain uncertain as the company navigates through the aftermath of these events.
