As machines become more intelligent and capable of creative tasks, humans are left to wonder how to stay competitive in the age of AI. According to a recent article by leadership and entrepreneurship expert, Dr. Tomas Chamorro-Premuzic, the answer is not to fear AI, but to learn to use it as a tool to enhance creativity.
Dr. Chamorro-Premuzic explains that AI has already demonstrated impressive creative abilities, such as improvising like Miles Davis and creating art that sells for substantial sums at auction. However, much of what AI generates is not truly novel, but rather an aggregation or average of previous human-generated content.
Despite this limitation, Dr. Chamorro-Premuzic argues that humans can still learn to interact with AI in creative ways. Like Andy Warhol turned mass production into pop art, or ABBA turned synthesizers and samplers into timeless pop anthems, humans can use AI to optimize their creative output to what people want. Furthermore, the AI’s impressive recommendation engine, which accurately predicts users’ musical preferences, can also inspire artists to create something different and novel that escapes historical parameters.
In order to use AI effectively as a tool for enhancing creativity, Dr. Chamorro-Premuzic recommends a few key steps. First, humans must recognize that creativity is a critical differentiator in the age of AI, and must make a conscious effort to prioritize it. Second, humans should embrace AI as a suitable companion in their creative process, rather than viewing it as a threat. Finally, humans should resist the temptation to rely on AI too heavily, and instead develop habits of organic creation that update our operating system.
In sum, Dr. Chamorro-Premuzic suggests that humans can thrive creatively in the age of AI by learning to interact with it in strategic ways. By doing so, we can continue to push creative boundaries and invent beyond what is pre-fabricated, pre-packaged, and processed.
