In recent weeks, the potential for generative AI to revolutionize software use has become apparent. Instead of clicking or tapping, users can take input from other sources and generate the desired results. The magnitude of such a shift has immense impacts for enterprise software. This was semi-evident when Salesforce CMO Sarah Franklin devoted fewer than 5 minutes introducing the concept during the main keynote of the Salesforce World Tour NYC event. After that, the company must have switched gears to focus on generative AI and related technologies with a full 40 minutes allocated to the topic.
Among the sources covered was EinsteinGPT, a tool that allows users to ask questions of Salesforce-hosted content, and SlackGPT and Salesforce-hosted data cloud. Besides this, the keynote addressed the possibility of automated landing page creation, sales email generation and Apex coding, which triggers certain programmed sequences.
OpenAI’s development of ChatGPT just before the end of 2020 marked the beginning of large scale enterprises showing interest in generative AI. The coming months saw Zoho, Box, ServiceNow, among many other large tech companies, both announcing and incorporating generative AI elements.
Salesforce is taking a specific approach to AI by introducing its own contents. Through this, the company is attempting to gain more trust in the technology to overcome certain limits like its known hallucination problems. CIO Juan Perez – a key player in managing the company’s tech strategies – views generative AI as the product of prolonged research and progress in the tech sector, and believes it will have a huge impact.
Salesforce is a multinational software provider that helps businesses to make the shift to the cloud through its customer relationship management services. It is best known for offering a cloud-hosted suite of business-related software, including Customer Relationship Management (CRM), data processing, analytics, application building and other solutions. It currently serves more than 150,000 customers and has been listed on the New York Stock Exchange since 2018.
Juan Perez is the CIO at Salesforce. He has taken charge of the company’s technology strategies and is leading the incorporation of generative AI. He believes that the technology requires extensive research and development and views it as an excellent opportunity to bridge the gap between legacy software and modern-day tech applications.
