Randy Baruh is a 52-year-old real-estate broker in New York City with an impressive resume. With 23 years of experience under his belt, he has closed more than $50 million in sales in the past year. He is an early adopter when it comes to technology — he was even one of the first to use virtual reality as a sales and marketing tool in 2016! He has further used his expertise to hire a social-media manager, a strategist, and a videographer for Corcoran, leading him to nearly 319,000 TikTok followers and 20,000 Instagram followers.
ChatGPT is a recent tool that Randy has used to help speed up the process of writing his clients’ property descriptions. Using its free version with simply a login and password, ChatGPT churns out a well-written property description in only five seconds. While this basic version needs additional editing and reviews, it can be a useful starting foundation. One of Randy’s listings took only an hour with the help of ChatGPT; 25 people attended the open house and they received 5 offers the same day, resulting in a sale 10% above the asking price.
Randy’s discovery of ChatGPT’s powers is more reflective of an attitude of eagerness and innovation. He insists on giving his clients his very best, and ChatGPT helps facilitate that. It helps him save time while maintaining the necessary level of quality expected in a listing. As ChatGPT has become more widely adopted, Randy is not the only one seeing its potential; at one industry conference he attended, he heard many others praising its usefulness. ChatGPT may be a newer tool, but it has already proven its efficiency and value in a wide range of aspects.
