ChatGPT is a revolutionary AI technology that is capable of having human-like conversations by creating personalized text responses. Launched at the end of 2022, ChatGPT is estimated to have reached over 100 million users due to its advanced natural language understanding and contextual memory that bridges the gap between humans and computers.
This technology has tremendous potential for brands and businesses. By using ChatGPT, businesses can easily provide customers with answers to queries, promote products and services, and offer 24/7 support. Hootsuite report of 2023 also showed that Chat and Messaging apps are the most preferred channel for 94.8% of users, making it the most popular form of communication.
Viber is one such company that has recognised the exciting potential of ChatGPT. Viber’s insights in 2022 showed an increase in transactional messages by 73%, with an additional 17% in conversational messages and 11% in promotional messages across different locations. With capabilities such as understanding natural language and context, ChatGPT promises greater user engagement and increased accuracy in customer service, thus improving customer experience.
ChatGPT is pushing the bounds of traditional conversations, and its impact shall be felt by users and businesses alike. With the advancement of AI, brands can focus their efforts on personalizing customer interactions, delighting customers with relevant offers and personalized content, and achieve their marketing goals.
