As Hollywood grapples with the impact of artificial intelligence (A.I.) on the entertainment industry, major studios are exploring partnerships with tech companies like OpenAI to stay ahead of the curve. OpenAI CEO Sam Altman and COO Brad Lightcap recently met with top Hollywood studios, including Paramount, Warner Bros., and Universal, to showcase their latest innovation – Sora, a text-to-video generator introduced in February.
Sora has caught the attention of industry players, with some studios showing interest in integrating the technology into future projects. However, the focus of the meetings was more on demonstrating Sora’s capabilities rather than finalizing partnerships. At its current stage, Sora can produce one-minute videos based on text prompts.
The development of A.I. video technologies has raised concerns among Hollywood workers, with filmmaker Tyler Perry voicing worries about the potential impact on jobs. Despite his reservations, Perry has already started using A.I. in some of his upcoming productions, citing its efficiency in post-production tasks like editing.
While studios are keen on incorporating A.I. technologies like Sora into their workflows, unions representing writers and actors are pushing for safeguards to protect their members. Both the Writers Guild of America (WGA) and the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) have included A.I. protections in their contracts with studios to address concerns about job security and creative control.
The ongoing debate over A.I. protections reflects the broader industry’s struggle to balance technological advancements with the rights and interests of its workforce. As Hollywood navigates this new frontier, stakeholders must collaborate to find solutions that ensure a fair and sustainable future for all involved.
