Hays Travel Independence Group (IG) members have been advised to leverage ChatGPT to enhance their marketing efforts on social media, as suggested by the Travel Weekly report.
During the Hays Travel IG conference in Leeds on March 5, Natalie Heatlie, the social media manager at Hays Travel, recommended utilizing artificial intelligence tools like ChatGPT to spark creativity in content creation for social platforms. Embracing such tools could empower agents to elevate their performance in the lates market.
In a joint presentation by Heatlie and Hays Travel marketing manager Dionne Evans, attendees were shown captivating social media channels managed by IG members. The focus was on showcasing the human touch aspect of their services and underlining the importance of offering personalized experiences to customers.
Agents were advised to infuse a sense of urgency in their social media posts to prompt immediate action from potential clients. This strategic approach stems from research indicating that the upcoming months of May and June are expected to witness a surge in travel bookings, with a growing number of customers likely to finalize their plans approximately eight to ten weeks before departure.
Overall, the key takeaway from the conference was to leverage AI tools like ChatGPT, emphasize personalized customer experiences, and create a sense of urgency in social media content to effectively engage with travelers during the peak booking period.
