Greycroft, a venture capital firm that focuses on seed-to-growth investments, has recently closed more than $1 billion in commitments to their two flagship funds, Greycroft Partners VII and Greycroft Growth IV. According to co-founder and managing partner Dana Settle, these funds will be used to invest in early-stage and growth-stage businesses in the enterprise and consumer sectors.
Since its founding in 2006, Greycroft has seen an exponential increase in total capital commitments, which now rests at an impressive $2 billion. This includes investments of up to $50 million in early-stage companies and up to $35 million in growth-stage investments. In addition, Greycroft’s venture fund provides investments of between $500,000 and $5 million in a first check. As a testament to the success of their investments, the portfolio of companies that Greycroft has invested in includes apparel companies such as Bird and Bumble, media companies such as HuffPost, health and wellness companies such as Goop, and online marketplaces such as The RealReal and Venmo.
Founded by the trio of Ian Sigalow, Dana Settle, and Alan Patricof, Greycroft has benefitted from their bicoastal presence in Los Angeles and New York, allowing them to gain invaluable insight into the technological advances that are reshaping the business and cultural industries. Their investment approach involves finding companies that are coming up with novel uses of modern technology and providing them with the support they need to become successful.
This is something that Ian Sigalow is looking forward to as he believes that this is a “once-in-a-generation industrial transformation” driven by artificial intelligence. With the current situation the world is in, there are countless opportunities that could arise and Sigalow is eager to see the innovations and entrepreneurs that will arise from the changes.
To explain the success of its investments, Greycroft has established itself as a “seed-to-growth” venture capital firm. This means that the firm looks for emerging companies and will continue to provide them with the resources and connection necessary for them to grow. With this strategy combined with the impressive sum of capital associated with Greycroft, it looks to be an exciting time for the company.
