Google has announced that it is introducing virtual try-ons to enhance its search functionality. The capability will allow users in the United States to buy clothes online by using generative artificial intelligence (AI) to display highly detailed images of clothing on real models with different body shapes and sizes. Most virtual try-on tools use techniques such as geometric warping to create dressed-up avatars, but Google developed a new diffusion-based AI model that shows garments on models in different poses. Customers can select a model with a similar body shape and size to see how the outfit would fit them. However, the try-on feature is currently only available for women’s tops.
Google’s Use of Generative AI for Virtual Try-Ons
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