Ever since Microsoft launched its ChatGPT-enhanced Bing search engine, tech analysts have been keeping a keen eye on Google. Based on an interview with The Wall Street Journal, it appears that Google is finally ready to answer back, with plans to integrate the power of its Google Knowledge Graph with large language models. As the search giant looks set to roll out its plans, it puts Microsoft and other major players in the search and AI field on their toes.
Alphabet CEO Sundar Pichai spoke to The Wall Street Journal and offered an outlook of Google’s plans for chatbot integration with its popular search engine. According to him, users will soon be able to ask Google questions and engage with Language Learning Models (LLMs) within the context of its search. To this end, Google is already testing out products.
Moreover, Pichai revealed that the idea of introducing chatbot-powered search will likely be teased by Google at its Google I/O 2023 conference keynote, on May 10. It goes without saying that the conference will be the best time to unveil what this update could bring to the search engine. Amidst Microsoft’s ChatGPT-backed search engine and other players vying to steal Google’s market share in AI and search, this might be the search engine’s best shot at reclaiming the number one spot.
Talking about tech giants, Google’s parent company is Alphabet Inc. The American multinational conglomerate was founded in 2015, with Google having its headquarters named Googleplex at Mountain View, California. The company specializes in Internet-related services and products like online advertising technology, cloud computing, software, and hardware – all under one roof. Moreover, Alphabet Inc. is home to two of the world’s leading AI research teams; Google Brain and DeepMind.
To provide better perspective on the situation, tech analyst and Creative Strategies President Carolina Milanesi pointed out that Google could potentially save face with its move to integrate chatbots into its search engine. To make sure the procedure is carried out smoothly, she also suggested that Google may take more time than usual to announce the launch, as it has more implications than just a simple technological innovation.
With Alphabet’s powerhouse of AI technology and search experts at the helm, there appears to be no doubt that the integration of chatbots into Google will be a game-changer for the search engine. It remains to be seen what the search giant is actually up to, and when it will talk about its plans in detail. Till then, all eyes will be on Google as Microsoft and other competitors await an answer.
