The world of technology is on fire due to the rise of generative AI tools, and Google surely isn’t going to fall behind in this race. Alphabet Inc., the parent company of Google, is reportedly preparing to integrate the AI chatbot in its advertising business in the upcoming months. Thanks to the special and speedy generative abilities of the artificial intelligence, Google is aiming to create enchanting ads for the audience.
Microsoft’s OpenAI ChatGPT entered the scene in November 2022 and Google consequently unveiled its own AI chatbot, Bard, in hopes to earn the same recognition and profit. Unfortunately, Bard did not pan out and Google currently is going through strenuous efforts to launch a modified and improved version. The AI-made ads will be crafted according to various creative text, image and video content ideas which will successfully resonate with the viewers and get their attention.
Google is quite aware of the past mistakes with Bard and they are now taking due precaution in creating and testing this new AI chatbot, also considering the safety risks that come with it. The tech giant desires to make sure its users around the world get help and support, without any possible risks.
Alphabet Inc., headquartered in California, is a multinational conglomerate which has its tentacles spread across a number of businesses and investment operations. It is owned, primarily, by two persons, namely, Sergey Brin and Larry Page. They founded Google, back in 1998 and control a majority of the voting power at Alphabet which allows them to enforce their authority on the organization.
Right now, many experts around the world are voicing their worry about the great negative impact of algorithmic an machine learning. While some of them are celebrating, the executives of these tech giants are busy in creating new generative AI tools for their own benefit out of the prospect of abundant profit it offers.
