Google is in a hurry to create a new AI-powered search engine to compete with Microsoft Bing, according to the New York Times. In December, the tech giant issued an “internal ‘code red’” in response to the rise of OpenAI’s chatbot, ChatGPT, before Microsoft then partnered with the AI company in February. As a result, Google is reportedly in the process of developing and updating technology within their existing search engine, nicknamed ‘Magi’, in order to stay ahead of the AI race, estimated to be roughly 160 employees all sprinting in the same room to get the product out quickly. The potential loss of a $3 billion contract with Samsung drove a wave of panic within the company.
Google has been a leader for many years in the search engine category, having developed products ranging from Google search to Google Maps. They have been a major influence in the software industry and have changed the way people search for information, allowing them to access data more quickly and efficiently.
One of the major figures driving the development of Google’s new search engine is Sundar Pichai, CEO of the tech giant. He has long been a proponent of AI-powered technology, having overseen the company’s push for AI technology over the past few years. Pichai is also responsible for managing several of the company’s initiatives and products, including Google Cloud and Chrome, which have helped to further cement the company’s position as one of the most influential tech players in the world.
