Google has launched a new AI-powered shopping tool that allows online shoppers to virtually try on women’s tops from hundreds of brands sold through Google. By using real images of models ranging from XXS to 3XL, the tool generates computer-generated versions of clothes from different brands. Customers can select different body types and skin tones to see how the clothes would fit on their own body. A feature enables users to save a model as their default. The tool’s fashion-focused application and broader potential for personalised online shopping may help the company leverage its expertise in AI to generate revenue, ultimately through the sale of ads and products.
Google Introduces New AI Capability to Simplify Online Shopping
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