Recently, tech giant Google has launched its latest generative AI-driven capabilities in Search to compete with Microsoft’s Bing. This new generative AI search feature includes Search Labs, a program which allows users to register and take part in experiments to test the AI, such as the Search Generative Experience. Additionally, the results generated by Google’s AI have a more vibrant composition which is more user-friendly than the normal austere 10 blue hyperlinks Google usually facilitates.
With AI Search, Google has taken measures to reduce user effort and make surfing information online much easier. This improved search experience involves fast answers to queries, quick purchase options and various perspectives to complex topics. However, at the moment this experience is only accessible to those residing in the U.S. and Google is also constantly refining and updating this feature depending on user feedback.
The majority of Google’s success comes from its immense power and reach in the search market. Facing intense competition from Microsoft’s Bing, Google is now pushing to stay ahead of the competition with its AI capabilities. CEO of Google, Sundar Pichai, and his team have anticipated a successful future in this new venture and are confident that this AI technology will bridge the gap between the two giant companies.
Sundar Pichai has been Google’s CEO since December 2019. He is also an active investor in multiple AI-driven companies, among several other ventures. He is one of the most influential leaders in the tech industry today and is credited with leading Google’s various innovative projects. Pichai’s leadership style emphasizes the importance of cohesion between Google’s people and technology – with the goal of innovating in a responsible way to positively influence the lives of people everywhere.
