Google has announced new capabilities for its experimental search experience, Search Generative Experience (SGE), focused on travel and shopping. The upgrades include more detailed snapshots of places and destinations, collaborative spreadsheet integration, and deeper product research insights. The feature improvements evoke AI-powered search rivals like You.com and Perplexity AI, but leverage Google’s proprietary data, which includes 200 million places and 35 billion product listings. Users in the US who are enrolled in Search Labs can take advantage of the new features.
Google Introduces AI-Powered Travel and Product Search Features
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