Google is incorporating generative AI technology into its online shopping features, announcing new services aimed at providing shoppers with a better understanding of how apparel will fit them, regardless of their body size. The company unveiled a virtual try-on feature that enables people to view clothes across a range of body types, from extra-extra small to four times extra large sizes, with apparel overlaid on images of diverse models. Google is developing its shopping exploration features to appeal to younger audiences as well. Its geolocated 3D landmark tours on Google Maps have expanded to landmark destinations such as the Sydney Harbour Bridge and Prague Castle.
Google Integrates Generative AI Technology Into Online Shopping Features
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