Google is reportedly in talks with Universal Music Group to negotiate an AI music licensing arrangement that could have significant implications for the music industry. The parent company of Google, Alphabet, is discussing a tool that would allow fans to create deepfake songs using artists’ voices and music through a legitimate process that would see participating artists receive royalties. Warner Music is also said to be in similar discussions with Google.
AI tools have raised concerns within the music industry due to their potential for unregulated use, which could infringe on artists’ intellectual property rights and diminish their earning potential. These tools have already been used to create viral songs using the voices of popular artists like Drake, The Weeknd, and Eminem, as well as deceased artists such as Tupac Shakur and the Notorious B.I.G. Some AI-generated songs were even shared on social media and streaming platforms before being taken down due to copyright claims.
Universal Music Group, home to artists such as Drake and The Weeknd, has raised objections to the use of its artists’ voices in AI-generated songs without their consent, as it violates copyright laws. However, the company has acknowledged the importance of embracing new technology and has been exploring the integration of AI in its innovation efforts.
Generative AI tools, like ChatGPT, rely on large language models trained on vast amounts of internet data, including music, images, and written works. Some AI tools have faced lawsuits for copyright infringement as the content they generate can closely resemble or replicate copyrighted works without proper licensing.
A potential licensing arrangement between Google and Universal Music Group could provide a solution by allowing artists to voluntarily participate in the AI program and receive royalties in return. This arrangement would also give fans and other music creators the opportunity to utilize AI tools without fear of legal repercussions.
At the time of reporting, Google, Universal Music Group, and Warner Music have not responded to requests for comment on the rumored AI music licensing proposal.
Overall, this development showcases the ongoing efforts within the music industry to navigate the challenges posed by AI technology while seeking to protect artists’ rights and ensure fair compensation. Such negotiations demonstrate the potential for innovative solutions that balance technological advancements with legal and ethical considerations in the music sector.
