Google Expands Gemini AI Model to Ads with Dedicated Ad Assistant Chatbot
Google is bringing its advanced generative AI model, Gemini, to Google Ads, introducing a dedicated ad assistant chatbot designed to enhance the ad creation process. This move aims to provide Google advertisers with a chat-based experience that leverages the power of conversational AI and Google’s expertise in search campaigns.
The new Gemini-based chatbot will be accessible on the right side of the Google ads composer screen. Users can interact with the chatbot by asking questions and seeking advice to improve their ad approach. By combining the user’s expertise with Google AI, the chatbot assists in creating optimized Search campaigns by generating relevant ad content, including creatives and keywords.
This development comes at a time when search engine optimization (SEO) and optimizing for search intent can be highly complex. With Google’s AI capabilities, the chatbot can suggest the most appropriate terms based on trending searches and user behavior. For instance, advertisers can request variations of their ad copy, and the chatbot will identify more specific matching language that aligns with search interests. Additionally, users can ask for additional ad headlines to refine their Google ads by referencing successful ad examples from Google’s database, tailored to their specific products.
The new chatbot is expected to provide valuable assistance in identifying the right terms to target. It remains to be seen if the variations will encompass both short and long-tail matches to expand the ad approach effectively.
Google is also introducing a visual element enabling users to generate custom visuals based on product landing page images or create full images in-stream. All images generated through generative AI in Google Ads, including the conversational experience, will be marked as such. Google is using SynthID to invisibly watermark these images and include open standard metadata indicating that they were generated by AI.
Google’s commitment to responsible AI usage, as well as its focus on privacy, has influenced the rollout of generative tools, making it less aggressive than other platforms like OpenAI.
Given the intricate nature of SEO optimization, generative AI serves as an ideal assistant as it can draw from Google’s vast database of trend data to highlight the most relevant and frequently searched terms for specific offerings. While advertisers can conduct this research independently, the Google ad assistant tool aims to reduce the legwork by promptly finding the best keyword matches and queries to target, enabling users to focus on niche opportunities.
The beta access to Google’s conversational experience in Google Ads is now fully available to English language advertisers in the U.S. and U.K. It will gradually roll out worldwide to all English language advertisers within the next few weeks.
