Google Cloud Launches New Way to Cloud in South Africa, Enabling Businesses with AI and Analytics
Google Cloud is introducing a fresh approach to cloud computing in South Africa, offering local businesses a range of tools and features to enhance their operations. This new initiative, known as the new way to cloud, is centered around generative artificial intelligence (AI), data analytics, proactive security, and advanced architecture, all aimed at empowering businesses to achieve faster and smarter results.
Thomas Kurian, CEO of Google Cloud, emphasized that the future of cloud computing is driven by generative AI. With this in mind, Google Cloud is launching several AI and machine learning products designed to facilitate innovation and efficiency. These include Vertex AI, a comprehensive platform for developing and testing generative AI models. Other products include AI technologies for search and conversation, natural language processing, and image and video understanding. Google Cloud is even integrating AI into its workspace to assist users and enhance productivity.
According to Gregory MacLennan, CEO of Digicloud Africa, Google’s chosen reseller enablement partner in Africa, there is a growing interest in generative AI among local businesses. However, the current focus is primarily on leveraging analytics to achieve optimal efficiency. MacLennan explains that South African businesses are keen to harness the power of the cloud and gain access to cutting-edge digital tools to improve their operations and navigate challenging economic conditions.
Google Cloud’s unique selling proposition lies in its true cloud model, which allows organizations to quickly scale resources and pay only for what they use. For instance, with BiqQuery, users are charged based on their queries, while Vertex AI follows a pay-per-use model. Although scaling up capacity during peak events like Black Friday may result in higher costs, it enables businesses to generate higher sales revenue. E-retailers, for example, heavily rely on Google Cloud infrastructure to handle massive traffic surges during such events.
To achieve cost-effective access to transformative tools and optimize cost-benefit ratios, businesses need the support of trained specialists. Digicloud, Google’s partner in Africa, is building an ecosystem of Google Cloud partners across the continent. These certified specialists possess the expertise to architect customized solutions for businesses, ranging from small projects to full-scale modernization initiatives. They help customers maximize the value of Google’s cutting-edge tools while controlling costs.
In light of the tech skills shortage faced by many organizations, Digicloud’s partner network plays a critical role by filling this gap. The partnership allows businesses to leverage the expertise of specialists in various industries and solutions. The growth and demand for Google Cloud specializations further motivate these partners to expand their skills and knowledge.
In summary, Google Cloud’s innovative approach to cloud computing in South Africa is set to transform businesses by harnessing the power of generative AI, advanced analytics, and proactive security. With a range of products and features designed to enhance efficiency and productivity, Google Cloud is empowering businesses to succeed in a rapidly evolving digital landscape. Through partnerships and specialist support, organizations can leverage the full potential of the cloud and achieve sustainable growth in the face of economic challenges.
