Microsoft Edge has come up with a unique new way to draw attention to its Bing AI chatbot. The newest version of Edge’s developer browser now comes with a Bing AI advertisement when users visit Google’s site for its rival AI known as Bard. This means users can now compare their answers between Edge’s Bing and Google’s Bard.
Developed by Twitter user Vitor de Lucca, the new advert appears in the upper-right side of the Edge address bar when the Bard.google.com URL is selected. It is an animated slide stating “compare answers with new AI-powered Bing”. Besides this, a Bing logo appears as well. This logo stays in the address bar and activates Microsoft Edge’s split view, allowing users to directly compare answers between Bing and Bard.
Microsoft Edge is a great Chrome alternative browser, and this new intrusive move might help it compete with the search engine giant. This advertisement gambit is clever, as it provides a progressively useful comparison service between the dual AI chatbots and helps steer people away from Chrome.
The new Bing AI is currently available on Mac and PC versions of the Microsoft Edge developer browser. This may signal an impending chapter in the tech industry as AI chatbots are changing the face of the internet as we know it.
Microsoft is an American multinational technology company, founded in 1975, which develops, manufactures and licenses computer software, consumer electronics and related services. The company is well-known for software and operating system products such as the Windows family of operating systems and the Office suite, and hardware products such as the Xbox and Surface range of tablets.
Vitor de Lucca is a developer and Twitter user. He previously worked for Microsoft, helping refine and manage the development of their Edge web browser for the first two years of its release, before leaving in 2008 to focus on freelance projects. He is responsible for developing the new Edge browser advertisement gimmick, which activates Microsoft Edge’s new split view to compare answers between Bing and Google’s Bard.
