CBS Sports and GOLFTEC have joined forces to incorporate OptiMotion swing capture technology into their coverage of the remaining PGA TOUR Signature events in 2024. This partnership aims to provide viewers with detailed swing breakdowns and biomechanical data during weekend coverage of these tournaments.
The OptiMotion technology was initially tested during CBS Sports’ broadcast of the Farmers Insurance Open in January. It uses wireless and sensor-less motion capture technology, powered by a proprietary AI model, to measure 15 specific joint centers and collect over 4,000 data points in every swing. This data will enable viewers to analyze various aspects of a golfer’s swing, such as hip turn and shoulder tilt, and compare them to other players.
One of the key advantages of OptiMotion is its versatility. The technology can be implemented from any location on the course, whether it’s from a tee box, in the fairway, or for shots hit around the green. This means that viewers will have access to comprehensive swing data regardless of the golfer’s position on the course.
GOLFTEC’s digital library, which contains data from more than 14 million golf swings, will serve as the foundation for this partnership. By leveraging this extensive database, CBS Sports and GOLFTEC aim to provide viewers with accurate and insightful swing analysis during their weekend coverage of the PGA TOUR Signature events.
The integration of OptiMotion into CBS Sports’ coverage will debut during The Genesis Invitational on February 17-18. This tournament marks the beginning of a new era in golf broadcasting, where viewers can expect in-depth swing breakdowns and comparisons thanks to the innovative technology provided by GOLFTEC.
With OptiMotion, CBS Sports and GOLFTEC are taking golf coverage to the next level. By offering viewers biomechanical insights and comprehensive swing data, this partnership aims to enhance the overall viewing experience and provide a deeper understanding of the game. Fans can now look forward to gaining a new perspective on the swings of their favorite professional golfers and comparing them to the best in the sport.
In conclusion, CBS Sports and GOLFTEC’s collaboration on the use of OptiMotion swing capture technology is set to revolutionize golf broadcasting. This cutting-edge technology will enable viewers to analyze golf swings in unprecedented detail, setting a new standard for sports coverage. With the debut of OptiMotion during The Genesis Invitational, golf fans can expect a more immersive and insightful viewing experience.
