ChatGPT is an AI-based tool that promises influencers or content creators inspiration for their next video. It can help create fashionable looks, detailed makeup tutorials, and tailored skincare routines. Many have seen a moderate uptick in viewers due to entering niche topics into the platform.
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Beauty influencers have found that AI-generated content omits some products like blush, setting powder,and concealer. Skincare influencers have also found that Bot-generated skincare routines mix ingredients that should not be generally combined. However, ChatGPT has been able to accurately predict some of the current trends like cottagecore, it girl, and coastal cowgirl.
Though it is uncertain that AI-generated content will completely decimate the influencer space, it may flatten the trend cycle of TikTok. AI-generated tutorials pull from pre-existing examples and can offer viewers product recommendations that fit the latest style. Additionally, it can get viewers the content quickly, and may divert views from influencers. So far, many have noted that AI-generated styles are “basic” or outdated.
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Kristin Snyder is a talented and ambitious writer who is currently the 2022/2023 Editorial Fellow for dot.LA. Before this, Snyder was an intern for Tiger Oak Media and served as Arts section editor for UCLA’s Daily Bruin. She has a keen understanding of the tech and startup industry and is committed to covering impactful stories in the world.
