The use of generative AI to depict Black, Indigenous, and people of color (BIPOC) human models by advertisers has raised concerns over Digital Blackface. Levi’s was criticized for using generative AI to increase diversity among its models, as it was accused of taking opportunities away from diverse models and production talent. While there are cost-savings associated with using AI, such as not hiring as many models and replacing sets and backgrounds, companies can end up excluding the very people they intended to include when using generative AI to signal diversity. Renee Miller, Chief Diversity, Equity, and Inclusion Officer at the ad agency Code and Theory, believes that the key is to ask the right questions about the consequences of using a generative AI model early on. Advertisers are starting to put guardrails in place, such as integrating frameworks to ensure that generative AI use is ethical and legal. Decoded Advertising has sought to synthesize the nuances of a Black voice by training generative AI engines to be more representative of diverse experiences.
Levi’s is an American clothing company known for its denim jeans and casual wear.
Efosa Uwubamwen is a Black model who has spoken about how non-white models book fewer jobs in a white-dominated industry.
