Generative AI Set to Transform Workplaces in 2024, Easing Job Loss Concerns
Artificial intelligence (AI) is slated to take center stage in workplaces in 2024, marking a significant shift from the periphery to the mainstream. While some companies have been utilizing AI and machine learning to enhance operational performance, fewer organizations have fully incorporated generative AI tools like ChatGPT and Microsoft Copilot into their processes.
However, this trend is expected to change as more organizations explore and leverage generative AI in the coming year, according to David Brodeur-Johnson, principal analyst at Forrester. He predicts that companies will increasingly apply generative AI to their internal data sources, making information and insights more readily available to employees, thereby improving job performance.
Digitate’s research supports this notion, revealing that 90% of IT decision-makers across various industries plan to implement automation within the next year, with 56% anticipating significant progress in their IT organizations within the next six months.
Nevertheless, despite employers’ enthusiasm for automation, many employees harbor concerns about its impact on jobs. Forrester’s research indicates that 86% of American workers fear widespread job losses due to AI and automation, with nearly a third believing this trend will manifest in the next two to five years.
This sentiment is echoed in a global survey by recruitment firm Nash Squared, in which digital leaders estimate that around 17% of jobs will be lost to automation. However, it’s crucial not to jump to conclusions too quickly, says Bev White, CEO at Nash Squared. Throughout history, the introduction of automation has always given rise to fears of job cuts. While certain roles may indeed be phased out, AI and automation also have the potential to transform workplaces and create new opportunities.
White highlights the positive impact of AI in software development, citing research that shows developers using generative AI tools complete tasks 55% faster and experience increased job satisfaction. Emerging technologies such as AI accelerate processes, taking over repetitive tasks and allowing humans to focus on crucial business aspects that require decision-making skills.
Ben Elms, chief revenue officer at Expereo, emphasizes the importance of identifying the right use cases for AI implementation. For example, AI can effectively handle highly repeatable tasks, freeing up employees to receive additional training and become frontline staff, thereby enhancing the customer experience.
Hari Ramamurthy, technology fellow at The Home Depot, shares a similar perspective. He believes that AI and automation can improve associate productivity by alleviating laborious and monotonous aspects of their work. Ramamurthy exemplifies this with Sidekick, a machine learning-powered app developed by The Home Depot. The app uses computer vision to assist shopfloor staff in finding items in hard-to-locate places, streamlining the process and enabling employees to serve customers better.
Michelle Smith, program manager at UK charity Barnardo’s, highlights the potential of generative AI tools to reduce administrative burdens and grant employees more time for collaboration and decision-making. By embracing emerging technologies, organizations can prioritize the human elements of work, allowing employees to be more creative and develop new skills.
While concerns about job losses due to AI and automation are understandable, it is essential to approach these technologies with the understanding that they will also create new opportunities. By making strategic use of AI, organizations can unlock the full potential of their workforce, leveraging technology to enhance productivity, improve customer service, and drive innovation.
As the world moves further into 2024, it is crucial for companies to embrace generative AI tools and automation while simultaneously ensuring that employees are equipped with the skills needed to adapt to changing work environments. The successful integration of AI and automation will result in workplaces that are not only more efficient but also provide employees with greater job satisfaction and the opportunity to add value in meaningful ways.
