Buildbox, the no-code game engine company owned by AppOnBoard, is making a big leap forward in simplifying game development with the introduction of generative AI to its software. This new innovation brings users the power to effortlessly create high-quality and unique in-game assets, redefining the creative process.
Jonathan Zweig, CEO of AppOnBoard, envisions the day when users simply describe their video game idea and artificial intelligence bring it to life. He believes this powerful collaboration between human creativity and AI will help the company reach its goal of democratizing game creation. Buildbox is used in over 180 countries and has already been responsible for huge hits on the Apple App Store and Google Play Store, such as Color Switch with more than 100 million downloads.
Zweig refers to the innovation as ‘prompt engineering’, and he says it is much simpler than other similar tools on the market since it presents creators with assets that they can actually use in their games. This is different than other game engines, as it encourages AI training contributed to by the creator community. Also, the assets can be used in other game engines such as Unity and Unreal.
The addition of generative AI will hasten the game creation process and lower development costs. It is this type of technological advancement that is behind platforms like Roblox, which recently released its own generative AI tool and has achieved a huge mass of user-generated content. With Buildbox AI, anyone can become a game developer and bring their vision to life.
AppOnBoard has allowed for a big pivot for the company. Founded by Zweig and cofounder Adam Piechowicz in 2016, AppOnBoard started out as a playable ad maker for mobile games. After the acquisition of Buildbox in 2019, the company made a free version of Buildbox available and the main focus switched to the platform.
AppOnBoard is currently comprised of 25 people and is adding more AI features to Buildbox to achieve the mission of empowering creators and pushing the limits of what is possible.
AppOnBoard CEO, Jonathan Zweig, is a visionary leader in the game development industry. An advocate of emerging technologies, Jonathan believes latest advancements to the game development industry are beneficial for everyone. With a passion for unleashing human potential through technology, Jonathan has been proactively building his company’s name in the tech industry by providing groundbreaking solutions to popularize game creation. His latest efforts with Buildbox AI are setting the stage for an even wider variety of gaming content for users to enjoy.
