General Motors (GM) is deepening its partnership with Google as it aims to expand the use of artificial intelligence (AI) technology in its vehicles and customer interactions. The collaboration between the two companies, which began in 2019, has already seen GM integrate Google Assistant, Google Maps, and Google Play into its vehicles’ systems. In addition, GM has been using Google Cloud’s conversational AI technology, Dialogflow, to enhance its OnStar Interactive Virtual Assistant (IVA), providing drivers with improved responses and navigation assistance.
The latest development in this ongoing collaboration is the exploration of advanced generative AI technology. GM is looking to leverage Google’s generative AI capabilities, specifically Dialogflow, to handle customer questions about vehicle features. The company has already deployed chatbots powered by Dialogflow on its corporate website and various vehicle brand websites. This move is expected to enhance the customer experience and create new opportunities for the delivery of innovative features and services.
Mike Abbott, GM’s executive vice president of software and services, highlighted the potential of generative AI to transform the way customers engage with their products and services. He stated, Generative AI has the potential to revolutionize the buying, ownership, and interaction experience inside the vehicle and beyond. Abbott’s statement emphasizes GM’s commitment to adopting cutting-edge technologies to enhance the overall customer journey.
Google Cloud CEO Thomas Kurian also expressed enthusiasm for the deepened relationship between GM and Google. He praised GM’s innovative use of AI technology and highlighted the desire for more collaboration to explore the transformative possibilities of generative AI.
The utilization of AI technology in vehicles and customer interactions is becoming increasingly prevalent in the automotive industry. As AI capabilities continue to evolve, they offer opportunities for enhanced customer experiences, streamlined processes, and the development of new services. GM is positioning itself at the forefront of this technological revolution by embracing AI and actively seeking collaboration with industry-leading partners like Google.
Through its collaboration with Google, GM aims to deliver superior customer experiences by leveraging AI capabilities. As the virtual assistant currently handles over one million inquiries per month in the U.S. and Canada, incorporating advanced generative AI technology has the potential to further improve its performance by understanding customer needs more accurately and responding in a more natural manner.
GM’s partnership with Google reflects the growing importance of AI in the automotive industry and highlights the efforts of major automakers to integrate cutting-edge technologies into their products and services. By harnessing the power of AI, GM is striving to redefine the customer experience and cement its position as an industry leader.
In conclusion, General Motors’ collaboration with Google demonstrates the automaker’s commitment to leveraging AI technology to enhance its vehicles and customer interactions. By exploring the potential of advanced generative AI capabilities, GM aims to revolutionize the way customers engage with their products and services. This partnership reflects the increasing prominence of AI in the automotive industry and highlights GM’s drive to remain at the forefront of innovation.
