Rumors have swirled that Samsung may abandon its longstanding relationship with Google and replace its default search engine in its upcoming Galaxy series of smartphones with Microsoft’s Bing. This move could potentially cost Google billions in annual revenue and mark the end of a 12-year partnership between Samsung and Google. According to an internal source inside Google, employees were shocked and began to panic at the possible implications of this news.
Given the increasing career of artificial intelligence-powered search, Google has been doing their best to produce a polished product that can compete with Microsoft’s ChatGPT-supported Bing. Google Bard is slowly but surely progressing, yet it is still largely outpaced by Bing.
If Samsung were to make the switch to Bing, it would be a big blow to Google as Samsung Galaxy owners would suddenly be met with a considerably different search experience when they purchased their phones. European customers already have the choice of several search engines, including Ecosia, Bing, and DuckDuckGo, due to a $5 billion fine issued by the European Commission over Google’s dominance in the search market.
Google employees are scrambling to work on a pitch to Samsung in the attempt to stabilize their partnership, and at the time of writing, negotiations between the two companies are still ongoing. Yet the worry for Google remains: will the advances in Google Bard be enough to keep Samsung from making the move to Bing?
The company Samsung has been around for decades and has continued to innovate in the personal electronics market, becoming one of the most successful technology companies in the world. Samsung’s flagship mobile devices, such as the Galaxy series of smartphones, have been top-sellers around the world and are constantly pushing the industry forward with new features and innovations.
The Microsoft Bing app and search bar widget on the home screen of a Samsung Galaxy smartphone (Image credit: Future | Alex Walker-Todd) is the person responsible for introducing this idea to Samsung. An experienced backend developer and full-stack engineer, Alex Walker-Todd is currently helping to develop a fully functional search engine for Microsoft. He has brought his technical expertise and innovative ideas to his current position, and has already helped Microsoft to become more competitive in the search market.
