Ukrainian co-founder and CEO of Hily and Taimi dating apps, Alex Pasykov, shares his insights on the future of dating apps. In 2023, dating apps are facing challenges in getting funding, which has led to the importance of building a sustainable business with a strong brand. While generative AI may help with conversation starters and improving algorithms, people still want to chat with real people and not chatbots. Instead, AI can be used for customer support and suggesting people to connect with based on user preferences.
In terms of segmentation, dating apps are moving towards greater personalization for specific audiences and dating preferences. However, extremely niche apps may not have a sustainable business model and could pose risks for investors. Apps that successfully shorten the time between first like and meeting will likely succeed long-term, such as niche apps catering to specific audiences or needs that set the standard for service quality.
Ultimately, the purpose of dating apps is to give users freedom to pursue what they want romantically or sexually at any given moment. By understanding the complexities of online dating and staying tuned to evolving user preferences, dating apps can increase their chances of success in key business metrics that matter to investors.
