Google has reportedly ramped up its efforts to return staff to the office by using attendance figures in performance reviews. Despite spearheading remote work technology, Google has warned its workforce that office attendance would be considered in performance reviews, sparking criticism from employees who feel it’s dangerous and unnecessary to force a physical return to work before the pandemic is fully under control. Meanwhile, Tesla‘s upcoming trip to Paris for the VivaTech conference has fuelled speculation that Elon Musk may announce a new French Gigafactory. Other tech leaders at the conference will include Marc Benioff, Dan Schulman, and Bernard Arnault.
A recent survey by Morgan Stanley found that ChatGPT is not as widely used as it may seem. The survey suggests that there are not as many people using the chat tool, which could affect big tech companies’ returns on the platform. Elsewhere, TikTok is reportedly aiming to challenge Amazon by quadrupling its ecommerce business, with particular focus in regions such as Southeast Asia where live-stream shopping is popular. TikTok also features in a recent report on adult-content creator’s use of the app to promote their OnlyFans accounts.
Finally, an article has taken issue with the portrayal of venture capital in popular show Ted Lasso. The article suggests that while Keeley in the show starts her own PR agency with funding from a venture capital firm, the actual industry is misrepresented by the show. An article on Medium offers tips for creating viral content, from a creator with over 10 million followers across TikTok, YouTube, and Instagram.