The advancement of artificial intelligence (AI) has moved the needle for adopters all over the world. According to IDC, the spending on AI-related systems is set to double from 2022 to 2026 – an impressive $300 billion. The possibilities presented by AI are numerous, and there are some use cases more promising than ChatGPT that everyone should be aware of.
Firstly, 6G connectivity will make AI models more efficient by providing unlimited data from both machines and connected devices. Its implementation is projected to create hyper-personalised and hyper-contextualised 3D experiences to be used responsibly by businesses. Companies could also use AI for SEO improvements, with Twitter threads becoming a primary example.
Advertising Agency BBDO New York and enterprise software firm SAP also joined forces to promote business agility with AI. This campaign uses AI to generate the creative for Digital out-of-home-advertising boards daily, with the four inputs being current events in culture and business.
AI is also being incorporated into recruitment and learning and development platforms. Take SAP SuccessFactors, a platform that AI-generates job descriptions and interview questions, and provides ideas and tips for recruitment campaigns. But for podcasts, it may be best to leave AI for host-read ads that mimic the sound of real people.
SAP, one of the leading companies in providing enterprise business solutions, is at the forefront of the advancement of AI, and evidences this with their focus on understanding their consumers. They are utilizing AI to improve their marketing efforts and to develop personalised and contextualised experiences for their customers. Through their partnership with BBDO NY, they are creating campaigns that change daily based on current events, promoting business agility necessitated by today’s rapidly changing environment.
Amy Wilson, the Senior Vice President of Products and Design at SAP SuccessFactors, made a demonstration at Sapphire 2020 to show how they are tackling the growing gap between skills needed and skills their workforce has through generative AI. This AI-driven platform improved the job and recruitment process, helping HR professionals create job descriptions and interview questions while providing advice on recruitment campaigns.
