Fitterfly, a prominent Indian healthtech company, has teamed up with Google Cloud to introduce Fitterfly Klik, an innovative AI feature designed to aid individuals with diabetes and other Non-Communicable Diseases (NCDs) in effortlessly monitoring and analyzing their meals. This partnership aims to revolutionize nutrition planning, a crucial aspect of managing conditions like type 2 diabetes, weight loss, and heart disease. Traditional methods of meal tracking, such as manual journaling or entering data into an app, can be cumbersome and discouraging for many individuals. However, Fitterfly Klik leverages the cutting-edge Gemini 1.5 Flash on Google Cloud’s Vertex AI platform to transform meal tracking into a quick, enjoyable, and insightful experience.
Fitterfly Klik utilizes state-of-the-art AI computer vision technology combined with the Fitterfly Nutrition Database, which features over 37,000 Indian food items, to identify, analyze, and breakdown food items. The process is user-friendly—within the Fitterfly app, users can access Klik through the meal-tracking food diary by simply clicking on the camera icon. Whether users are having a meal or uploading images from their picture gallery, Klik provides instant feedback on food items, portion sizes, and detailed nutritional breakdowns, including calorie count, macronutrient, and micronutrient distribution. From pasta to biryani to a traditional thali, Klik can identify both Indian and international dishes with ease.
The advanced design of Fitterfly Klik includes features like Focus Guidelines, which assist users in capturing the perfect photo for optimal food recognition. Klik’s sophisticated algorithms analyze food images and nutritional data, syncing them directly to the user’s Meal Diary on the Fitterfly App. Users also have the option to add additional items from the same plate if all dishes are not initially visible in the photo.
Ammar Jagirdar, Head of Fitterfly X-Labs, emphasized the speed and accuracy of meal logging with Klik, highlighting the technology’s ability to simplify the process even with multiple dishes on a plate. Dr. Arbinder Singal, Fitterfly’s Co-Founder and CEO, expressed the challenge of developing a food cam AI that could accurately identify dishes and portion sizes across a wide range of cuisines. The collaboration between Google Cloud’s Gemini Flash and Fitterfly’s Klik has resulted in a powerful tool that enables users to make informed choices for better health outcomes.
Bikram Singh Bedi, Vice President and Country MD at Google Cloud India, commended the collaboration between the two teams in creating a model that brings such a powerful idea to life in a short period. The initial results from the Fitterfly Klik beta phase have been promising, with users experiencing a significant reduction in time and effort required to log meals. Klik’s ability to identify a wide range of food items accurately and provide precise nutritional information has been well-received by users.
In conclusion, Fitterfly Klik represents a significant advancement in meal tracking technology, offering users a seamless and effective way to monitor their food intake and make informed nutritional decisions. As this innovative feature becomes more widely available, it has the potential to positively impact the lives of individuals managing diabetes, obesity, and other NCDs, supporting them in achieving better health outcomes.
