NPN, a leading experiential technology company specializing in augmented reality (AR), is bringing its expertise to Singapore’s Mandai Wildlife Reserve for the first time. In celebration of Singapore Zoo’s 50th anniversary, known as the Golden ZOObilee, NPN has created an exciting AR game themed around the upcoming National Day.
Augmented reality has revolutionized the way events and activities are experienced by providing a unique and immersive environment for visitors. By seamlessly blending digital content with the physical world, AR adds an extra layer of interactivity and excitement. NPN aims to utilize AR technology to enhance the visitor experience during the Golden ZOObilee celebrations and engage visitors with the larger-than-life ART-ZOO Happy ZOObilee sculptures.
From August 5 to 13, visitors to Singapore Zoo will have the opportunity to participate in an AR game created by NPN as they explore the Instagrammable Happy ZOObilee Party featuring bespoke animal sculptures. To join in the fun, visitors can look out for the inflatable Jubilee the Rothschild’s Giraffe and scan the QR code to try out the AR game. Players will encounter virtual helicopters carrying the national flag and will have the chance to land parachutes near Jubilee, witnessing a burst of fireworks upon completing the activities. Additionally, players stand a chance to win exclusive promo codes, including those for the Mandai Wildlife Run in September and selected wellness activities leading up to the run.
NPN’s CEO, Mr. Li Pengfei, expressed his excitement about the collaboration, stating, We are thrilled to work with the Mandai Wildlife Group to bring the wonders of augmented reality to the ART-ZOO Happy ZOObilee trail. By combining the magic of AR with Singapore Zoo’s 50th anniversary and the nation’s 58th birthday, we aim to showcase the limitless possibilities of augmented reality and contribute to a well-rounded visitor experience.
NPN is renowned for its ability to create unique and personalized user experiences through the integration of various experiential technologies, including augmented reality, mixed reality, extended reality, artificial intelligence, volumetric video, and holographic technologies. By blurring the boundaries between the physical and digital realms, NPN revolutionizes the way brands engage with audiences, providing awe-inspiring encounters that go beyond conventional experiences.
As audiences increasingly seek meaningful connections with brands, NPN remains committed to crafting immersive and captivating user experiences. In today’s digital landscape, where interactions have largely shifted to digital platforms, user experience has become more crucial than ever before. By placing the user at the center of their creations, NPN ensures their experiences deeply resonate and leave a lasting impression on individuals who engage with their solutions. Throughout the years, NPN has partnered with industry leaders such as Singtel, Klook, Genki Sushi, and many more, solidifying its reputation as a visionary pioneer in experiential technology.
The collaboration between NPN and Singapore Zoo’s Golden ZOObilee promises to deliver a memorable and interactive experience for visitors. By harnessing the power of augmented reality, visitors will have the opportunity to engage with the extraordinary ART-ZOO Happy ZOObilee trail and celebrate Singapore Zoo’s 50th anniversary in a truly unique and innovative way.
