XLRI Jamshedpur recently hosted the first CXO Series for the GMP batch of 2024-25, featuring Animesh Kumar, President of HR & Transformation at Zee Entertainment Enterprises Ltd (ZEEL). With over 25 years of experience, Kumar led a session on Family Ventures Reimagined: Pivoting and Scaling through Generations, exploring the complexities of family businesses.
The insightful discussion highlighted the evolution of family business dynamics and strategies for global expansion while retaining family values. A key point addressed was the changing gender roles within family businesses, acknowledging a shift towards daughters assuming leadership roles.
The second day saw Mr. Kumar delve into Crystal Balling Societal and Behavioural Trends Through Content, focusing on evolving content consumption trends and monetization strategies in the media industry. Key takeaways included the importance of adaptability in catering content to local cultures and the rising trend of Ad-supported Video On Demand (AVOD) models.
Artificial Intelligence (AI) was emphasized for its role in content production and audience insights, while challenges such as low ad rates and content segregation based on demographics were addressed. Students engaged in a case study on content types and monetization strategies for Zee Entertainment, illustrating the industry’s shifting landscape.
The event concluded with a sincere vote of thanks to Mr. Kumar for sharing his valuable insights with XLRI students, emphasizing the sustainability and potential of family businesses in the long run. The session provided a comprehensive understanding of the media industry’s trends and challenges, offering students a dynamic perspective on the evolving landscape of content consumption.
