The European Union is drafting up new legislation that will give creatives more power when it comes to AI-generated content. The bill, if passed, would require companies that create artificial intelligence tools like ChatGPT to disclose any copyrighted material they use to build and train their systems. By doing this, publishers and content creators will finally be able to seek a cut of the profits when their work is used as source material for AI-generated content.
ChatGPT is an AI designed as a tool to help generate content. It searches the web for relevant material and uses it as the basis for its creations. In response to growing concerns that AI might be inappropriately using content and not covering creators, the European Union is attempting to set a comprehensive set of rules to regulate the rapid expansion of AI technology. This is meant to give creators more control over the use of their work.
The current proposal includes the requirement that companies must publicly provide a detailed summary of any copyrighted material used in creating and training the AI systems. This makes it easier for creators to rightfully receive a cut of any profits stemming from the use of their work. For example, say you ask ChatGPT for a script based off of your favorite YouTube series; the AI gathers as much relevant information online as it can to generate that piece.
The EU states hope to finalize this legislation this year, as the race to develop AI technology is just taking off. Companies like Microsoft and Google are duking it out to get in on the action, with users concerned with what the bots they create may do with the data they are given. ChatGPT currently offers users the opportunity to opt out of their content being used to train the AI.
Ultimately, this legislation is in the interest of the creator, giving them rights to the use of their content online. It forces developers of AI technology to be transparent about the materials they use and, essentially, to compensate the origin owner. As AI technology progresses, this legislation gives us a great opportunity to establish a comprehensive set of regulations that protect the intellectual property of creators.
So far, the majority of companies developing AI systems have beenMicrosoft and Google. Microsoft hosts bots like Bing, which can answer questions and help you with daily tasks. Google’s AI-based offering is Google Bard, which is designed to help you compose messages. Both companies have strived to create the most intelligent AI technologies available on the market.
Regardless of intentions, this new EU progression is timely and necessary. Without proper regulation, it will be difficult for creators to protect their work from being used without compensation. Hopefully, this bill will be passed soon and will be the West’s first step to establishing a set of rules that govern the advancement and use of AI technology.
