Elon Musk, CEO of Tesla and SpaceX, seems to be feeling the pressure of Mark Zuckerberg’s new Twitter competitor, Threads. Musk recently tweeted about a new feature for Twitter, which he claims was sparked by a user’s suggestion. However, it seems that Musk is also pushing his staff internally to come up with new ideas for the platform.
According to a report by Platformer’s Zoë Schiffer, Musk sent an email to his staff emphasizing the need for Twitter to launch better features at a faster pace. Surprisingly, the email did not mention Threads, the new Twitter clone developed by Zuckerberg’s Meta company.
When reached for comment, Twitter did not respond to Insider’s query about the email.
Meanwhile, Zuckerberg’s attempt at creating a Twitter killer seems to be off to a promising start. Threads, the Twitter clone, reached 100 million users on Monday, growing even faster than OpenAI’s viral AI-powered chatbot, ChatGPT. The connection to the popular Instagram platform has certainly helped Threads, as it can tap into the app’s massive user base of over 2 billion people.
Although Threads is still in its early stages, Meta has big plans to introduce more features. Adam Mosseri, the head of Instagram, revealed that they are working on adding a timeline that shows posts from people you follow, a button to edit posts, and the ability to search for posts.
On the other hand, Twitter’s new CEO Linda Yaccarino, alongside Musk, has been trying to downplay reports suggesting a decline in Twitter’s traffic. Yaccarino claimed that the platform had its largest usage day in five months on Monday.
In conclusion, the rivalry between Threads and Twitter is heating up, with Musk and his staff feeling the pressure to innovate and introduce new features. Meanwhile, Threads’ connection to Instagram and Meta’s plans for further enhancements have given it a strong start. It remains to be seen how these platforms will compete and evolve in the ever-changing social media landscape.
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