Elon Musk made an appearance at VivaTech in Paris, where he joked about being a hologram or an android and promised to fix the woes of his social media platform, Twitter. Speaking at the event, Musk waxed lyrical about his various accomplishments but demurred on some of the bigger questions hanging over his various companies. One of Musk’s main priorities is to rebuild Twitter and its relationships with advertisers whose business has declined significantly since Musk acquired the social platform. His appearance at VivaTech was in part an attempt to shore up some of those ad industry relationships. Musk also has ambitions to create an everything app called X.ai that will have Twitter at its core, offering communications, financial services, entertainment, and more. His new Twitter CEO Linda Yaccarino, a prominent ad industry veteran, is set to appear with Musk at Cannes Lions later this month.
Elon Musk Recruits Advertising Giants in Paris to Address Twitter’s Issues
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